SEO – Search Engine Optimization
SEO is the science of maximizing the visibility of your business and your website on search engines like Google, Bing, Yahoo, Amazon & others. The practice of SEO includes the technical configuration of your website, keyword research and competitive research, link building / strategy, thoughtful content development and implementation. A professional SEO Consultant is the resource to perform this work.
The Importance of SEO to Your Business
“Organic Traffic”, non-paid or non-advertising based traffic from search engines is typically the #1 or #2 source of traffic for most businesses. Without SEO, your business or your website, no matter how great they are, become invisible on the internet. The ongoing opportunity cost of neglecting SEO could be 20%, 50%, 100% or more of current revenue.
SEO is relatively inexpensive compared to most other forms of digital marketing. If done correctly, it should have the highest ROI of any marketing dollars you spend. Not investing in SEO makes your business dependent on paid advertising, where costs seem to increase every year.
SEO Is An Ongoing Process, Continued Investment is Required
SEO is a constantly evolving science. Google and other search engines are constantly making changes to the algorithms that determine search rankings. Your savvy competitors continue to generate new content, optimize and try to expand their footprint. To be successful, you can’t just optimize your website at launch and consider SEO complete. It takes consistent, strategic effort to stay on top and identify new opportunities.
Request A Free Consultation – Talk to a Professional SEO Consultant!
Do you have questions? Would you like to know the cost of various options to improve SEO for your site? Would you like an opinion on what current vendors are accomplishing on your behalf? Schedule a free consultation.