Social Media
Leverage Social Media
to Grow Your Business
For almost two decades, we've been helping businesses find ways to use social media to acquire new customers and to better serve existing ones. If you're not sure what you're doing with social media and why, we want to help. Please schedule a free consultation using the form below.
As of January 2023, it was found that men between the ages of 25 and 34 years make up Facebook's largest audience (17.6%) Facebook's second largest audience segment is men aged 18 to 24. The notion that Facebook has become the sole domain of grandparents and nosy aunts is simply not true. Facebook's Business Pages, Groups, Marketplace and Messenger offer many useful and clever ways to effectively market your business.
As of 2022, the majority of Instagram's audience are Millenial or Gen Z. The largest audience segment is 25-34 years old, very similar to Facebook.
Users aged 16 to 24 prefer Instagram to other social platforms, even TikTok.
Having a business profile and coming up with interesting visual approaches to communicating the value proposition for your business can be a powerful formula for growth
Engaging with your follower's posts, using direct messages, polls, questions and quizzes to build relationships with customers new and old can be a very worthy strategy.
YouTube
YouTube has about 1.86 billion active users. Increasingly it is the immediate go-to solution for instructions on how to do just about anything.
The unlimited opportunity to distribute useful and entertaining content, while also promoting your business is invaluable. If video creation is within the capabilities of your organization, YouTube may be a channel to focus on.
Create a branded YouTube Channel for your business and use it to showcase your products or services. Everybody wants to know how the cookies are made.
Twitter can be a powerful tool for businesses to grow their brand and connect with their target audience. Start by building a strong profile: Your profile should accurately represent your brand and provide potential customers with an understanding of what your business offers. Make sure your bio, header image, and profile picture are high-quality and visually appealing.
Twitter is all about conversation and engagement. Respond to customer inquiries and feedback promptly and professionally. Retweet and like relevant tweets from your followers and industry leaders.
Share content that is relevant, useful, and valuable to your target audience. This can include blog posts, articles, infographics, and videos. Make sure to use relevant hashtags and tag other accounts where appropriate to increase visibility.
TikTok
TikTok is a popular social media platform that allows users to create and share short-form videos with a wide audience. It can be a great tool for businesses looking to increase their reach and connect with younger audiences. Keys to success on TikTok include:
Create engaging content! Make sure your videos are visually appealing, interesting, and relevant to your target audience. Use trending hashtags and challenges to increase visibility and engagement.
Collaborate with influencers! TikTok influencers can have a massive impact on your business's reach and credibility. Consider partnering with influencers who have a large following in your industry to promote your products or services.
Use TikTok to offer exclusive promotions or discounts to your followers. This can incentivize them to engage with your brand and make purchases.
Pinterest is a visual search engine and social media platform that can be a great tool for businesses looking to increase their reach and drive traffic to their website.
Start by creating a business account. Creating a business account on Pinterest gives you access to analytics and other features that can help you better understand your audience and track your success.
Pins on Pinterest should be visually appealing and feature high-quality images or graphics. Use clear, concise text overlays to communicate your message and include a call-to-action to encourage engagement.
Create boards that are relevant to your business and audience. This can help establish your brand as an authority in your niche and attract followers interested in your content.